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Let's
Get Virtual
Clients
no longer need to go to the gym for a personal trainer
10:06
AM PDT on Tuesday, August 15, 2006
By
LAURIE LUCAS
The Press-Enterprise
Brenda
Maston knocked herself out sculpting her butt, abs and thighs after
she signed on several months ago with a personal trainer.
"She
put me on a diet and targeted trouble spots between my waist and
knees," says Maston. "The results were absolutely amazing."
Just
one thing was missing: her instructor, Angie Lustrick. She wasn't
there in person to coax the 41-year-old Riverside waitress to "push
harder" and "run faster."
Instead,
Maston learned the exercises by watching videos of them online via
a program Lustrick customized for her with printouts.
Lustrick
and countless fitness gurus have muscled into the mainstream over
the last few years, offering virtual exercises and nutrition plans
that are just a point and click away. What's more, downloads are
much cheaper than a flesh-and-blood trainer, who typically charges
$50 to $100 an hour.
Because
the Internet is saturated with trainers who want to overhaul your
body, your menu and your lifestyle, industry experts predict podcasting
is the next big fitness trend.
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| Digital
Photo Illustration / The Press-Enterprise
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| Personal
trainers, like Angie Lustrick,
30, of Riverside, with customized
fitness routines, are flooding
the Internet, and the trend is
expected to grow. |
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According
to a 2006 survey by San Diego-based IDEA Health & Fitness Association,
5 percent of fitness clubs say they offer some form of online training
and 40 percent plan to provide it in the future.
"It
doesn't look like a passing fad," says Bernie Schroeder, senior
vice president of marketing for the 20,000-member group. "The technology
is there and the trend is only going to grow."
Cyber
training, named one of the industry's top five trends, fuses sophisticated
visuals with live models, sound effects, music, foreign languages
and thousands of stylized routines with increasing options.
Consumers
can download 10-minute MP3 clips from former aerobics instructor
Marina Kamen (marinaonline.com). Corporations or health clubs can
buy online coaching programs. Individual trainers can e-mail personalized
packages of virtual exercises and meal plans to clients.
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| Caitlin
M. Kelly / The Press-Enterprise
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| Online
trainers use downloads and printouts
to show exercise techniques. |
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But
the Web won't work for everyone trying to get in shape, caution
some experts. It's best-suited for high-performance athletes training
with "niche" coaches or for clients in remote areas without access
to a nearby gym, maintains Mike Niederpruem, national director of
certification for the American College of Sports Medicine in Indianapolis.
"One
of the drawbacks of virtual training is that no one's there to give
you direct and immediate feedback," he says. "And exercising with
a virtual trainer is better than not exercising."
Experts
credit the boom to less costly downloads versus hiring a live trainer;
overbooked personal trainers; the ease of Internet use at clients'
convenience; and more sophisticated technology.
Since
Bedros Keuilian of Chino launched his Web site called hitechtrainer.com
in 2002, he says more than 500 trainers have joined, including Lustrick.
They pay a monthly $49 membership fee to build packages for their
clients from his database of 3,000 routines.
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| Caitlin
M. Kelly / The Press-Enterprise
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| Angie
Lustrick educates exercisers through
online videos. |
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"It's
taken off like hotcakes," Keuilian says. "A lot of people can't
afford $300 to $600 a month for a one-on-one trainer."
Indeed,
Lustrick says it costs her online clients $150 a month (or $250
for exercises and a meal plan) versus about $550 for face-to-face
training. If they're local, she meets them once at their gym to
demonstrate the moves.
"You
can get a virtual program that's just as good if not better than
an actual one," she says. "I create every workout from scratch."
She
crunches medical and physical information the client provides (plus
a mandatory swimsuit photo) to tailor a program to their needs and
goals. They pore over and print out the photos for three weekly
routines she e-mails that include detailed instructions about correct
posture, number of repetitions, amount of weight to use and other
fitness tips.
"I'm
there for you, almost watching you more," Lustrick says. "I will
e-mail you, call you, harp on you to keep you motivated."
Michael
Shimon, of Corona, another online trainer, says if clients do the
exercises properly, "they don't really need you there." He encourages
his non-local clients to meet with a trainer who can show them proper
form and technique before they adopt his prescribed regimens.
"This
is all about self-sufficiency," says Shimon, who trains clients
in other states and countries. "They give me frequent reports and
updates on e-mails and we talk on the phone. I don't have to stand
there next to them. We have a mental connection."
Kristin
Spano, who lives in Califon, N.J., agrees. One of Lustrick's former
online clients, the 37-year-old teacher insists that the e-mails
and phone calls helped motivate her to lose weight. "I don't need
someone at the gym holding my hand," says Spano.
Niederpruem,
however, believes that the Internet is the ideal tool, "the best
of both worlds" for a "blended" program that includes actual and
virtual training.
Online
training should supplement a relationship you have with a trainer,
says Schroeder of IDEA: "I can't believe that just communicating
with a trainer over the Internet is as effective as if he's there
standing in front of you, working with you."
Phyllis
Judge, 69, agrees.
Lustrick,
who's been training her for six months in a Riverside gym, also
e-mails her photographs of additional exercises. "The visual is
fine for me," says Judge, "but I get a lot more information with
a one-on-one interaction, asking her in person if I'm doing something
right or wrong."
Reach
Laurie Lucas at llucas@PE.com
or 951-368-9569.
Online
at: http://www.pe.com/lifestyles/stories/PE_Fea_Daily_D_virtualtrainers0815.7e7f95.html |